Event Marketing for Client/Company

Problem Summary

The company wanted to explore a new avenue for client acquisition and tasked me with creating a marketing strategy for workshops—a completely uncharted territory for them. With no prior experience hosting workshops, the challenge was to design and execute a strategy from scratch that would successfully attract attendees and convert them into clients.

Report of the Problem

1. No Prior Framework:
   The company had never hosted workshops before, so there were no existing templates or strategies to build upon.

2. Unfamiliarity with Audience Engagement:
   Engaging potential attendees and demonstrating the value of the workshops was crucial to attracting participants and fostering interest.

3. Unclear Client Conversion Path:
   Without prior events, there was no system to transition attendees into the sales funnel effectively.

Solutions Implemented

To overcome these challenges, I designed and executed a comprehensive event marketing strategy, incorporating multiple methods to maximise engagement and results:

1. Tactical Email Marketing:

   • Developed targeted email campaigns with engaging content and clear calls to action, tailored to highlight the value of attending the workshops.

   • Segmented the audience to ensure messaging resonated with potential clients’ needs and goals.

2. Social Media Campaigns:

   • Created visually appealing and informative posts to promote the workshops across Instagram, LinkedIn, and Facebook.

   • Shared testimonials, behind-the-scenes content, and event highlights to build excitement and establish credibility.

3. Warm Calling During Networking Sales:

   • Personally reached out to potential attendees, creating a personalised experience and building relationships ahead of the workshops.

Results

1. Successful Launch:

   • Three workshops were successfully organised, introducing the company to a new avenue for client engagement.

2. Attendance Growth:

   • Achieved a combined 53.33% seat fill rate across the events, demonstrating the effectiveness of the promotional strategies.

3. Client Conversion:

   • 31.25% of attendees entered the sales funnel, resulting in new client relationships and potential long-term business opportunities.

4. Enhanced Brand Recognition:

   • The workshops positioned the company as an industry leader, fostering trust and strengthening its reputation.

Images of Project

Get in touch at rodriguesjoshua1234@gmail.com