Social Media Growth for Client/Company

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Problem Summary

The company’s social media presence lacked impact due to inconsistent posting and uninspiring content. Platforms relied on stock footage with no clear message or personal connection to the audience. This approach failed to showcase the company’s expertise, brand personality, or the people behind it, leading to low engagement and limited recognition.

Report of the Problem

1. Inconsistency:
   Posting was sporadic, with no structured approach to delivering content. This made it difficult for the audience to engage regularly or see the company as a reliable source of information.

2. Lack of Personalisation:
   The reliance on generic stock footage disconnected the audience from the company’s unique identity, failing to build trust or brand loyalty.

3. No Clear Messaging:
   Content lacked a cohesive narrative or purpose, leaving the audience unsure of the company’s value and expertise.

Solutions Implemented

To address these issues, I proposed and implemented a structured three-post format:

1. Educational Post:
   Posts designed to teach the audience how the company can solve their problems. This established the company as a thought leader in its field and provided valuable, actionable insights.

2. Video Post:
   Professionally produced videos where a team member covered relevant topics, showcasing expertise while adding a personal, relatable touch to the content.

3. Networking Post:
   Posts highlighting connections with people—whether through behind-the-scenes moments, collaborations, or engagement with industry events—fostering a sense of community.

Results

1. Increased Recognition:

   • Instagram: Recognition rose by 225%, with followers engaging more with the personal and educational content.

   • LinkedIn: Visibility grew by 101%, as the format resonated well with professionals.

   • Facebook: Impressions increased by 158%.

2. Improved Engagement:
   The three-post format brought consistency, helping followers know what to expect and creating a stronger bond with the brand.

3. Strengthened Brand Identity:
   The personalised and professional approach showcased the company’s values, expertise, and personality, helping it stand out from competitors.

Conclusion

By introducing a structured and consistent three-post format, I transformed the company’s social media from generic and disconnected to engaging and impactful. This approach not only increased platform recognition but also built trust and loyalty among the audience.

Images of Project

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