SEO Consultant and AUDIT FOR Client/Company(SEO and Google Business Page)

Problem Summary

The company’s website and Google Business Profile were underperforming, with limited visibility, outdated content, and technical issues impacting user experience and search rankings. The Google Business Profile lacked regular updates, while the website had dead links, slow-loading pages, and gaps in SEO optimisation. I was brought in as a consultant to assess both platforms and provide strategic recommendations for improvement.

Report of the Problem

1. Outdated Google Business Profile:
   The profile was rarely updated, missing key opportunities to improve local search rankings and engagement.

2. Website Technical Issues:
   The website contained multiple dead links, slow-loading pages, and areas with poor content optimisation, all contributing to a subpar user experience.

3. Limited SEO Optimisation:
   Key SEO elements such as meta descriptions, alt text, and keyword placement were inconsistently applied, reducing the website’s potential to rank effectively in search results.

Solutions Implemented (Recommendations Provided)

Leveraging my experience managing two WordPress websites, I conducted a detailed audit and provided strategic recommendations, including:

1. Google Business Profile Recommendations:

   • Regularly update the profile with fresh media, including service highlights and high-quality images.

   • Ensure accuracy in service descriptions, contact information, and business hours.

   • Post keyword-optimised updates to improve local search rankings and engagement.

2. Website SEO Audit and Reporting:

   • Identified dead links, slow-loading pages, and missing meta descriptions through a comprehensive audit.

   • Compiled a detailed report for the webmaster, listing the technical issues and areas needing optimisation.

   • Recommended SEO tools and plugins, such as Yoast SEO and image compression plugins, to streamline the optimisation process.

3. SEO Strategy Suggestions:

   • Encouraged consistent keyword optimisation across web pages, including alt text for images and better meta descriptions.

   • Proposed internal linking strategies to improve navigation and reduce bounce rates.

Outcome:

As a consultant, my role was to provide a comprehensive analysis and strategic recommendations for the company to implement. While the results are pending, the recommendations provided a clear roadmap for improving visibility, engagement, and technical health across the website and Google Business Profile.Given the nature of Google Search Console Positive aspects were achieved in SEO and Google Business Page as per the Domain Authority but long term improvements could still be made.

Get in touch at rodriguesjoshua1234@gmail.com